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Geography

How many alexas are there in the country?

In the UK, 29% of the population own a smart speaker. UK population is 67.22million. Thus, 67.22 ÷ 100 * 29 = 19.49million people own a smart speaker. Alexa has 26% of the UK smart speaker market. Thus, 19.49 ÷ 100 * 26 = 5.07million people own an Alexa in the UK.

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